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The Opportunity Canvas  is used to find the truffles in the customer journey. However, it is not a classic customer journey. Lean Service Design focuses on the opportunities that result from the journey. This may sound like a semantic detail, but it is very important....

Lean Service Design is alive! This means that it's constantly improved. Thanks to many workshops, customer feedback and above all feedback from the Lean Service Design user community, we have made the Purpose Canvas even simpler and more comprehensible. The problem with the goals and Pains In...