Tutorials Archive - Lean Service Design
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This canvas is the core of Lean Service Design. It’s used to answer the question of "why", the purpose of your project.The Purpose Canvas is divided into a business and a customer side and condenses the insights gained with the People Canvases. Various players are...

With today's post we start a series to introduce the five main canvases of Lean Service Design: People, Purpose, Opportunities, Ideas and Experiments. As shown in the post about the structure of LSD, a service design process should ideally start with questions about the people...

To meet today's customer needs, we need to rapidly identify opportunities, generate ideas, test them and learn as much as possible. Eric Ries and Ash Maurya talk about continuous innovation and outline a lean process based on the three steps: Build, Measure and Learn.Lean Service...