Innovation & Service Design Archive - Lean Service Design
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Nowadays all companies want or need to be innovative. At least that is what they believe or are told by business consultants. The role models are of course start-ups. That' s why large companies build themselves innovation labs, creative "speedboats" and even try their luck...

Everyone of you knows the dilemma we are confronted with almost every day: Business goals versus customer needs. We think we have to decide for one or the other or put one over the other. Lean Service Design categorically rejects that! Why? Let’s have a...

In this post I would like to discuss another basic principle of LSD.Do you recognize the following situation? You come to a kick-off meeting and the CEO gives a monologue on how important the project is and that we absolutely need an app. And suddenly...

Welcome to the start of our series, in which I want to introduce you to the Lean Service Design Framework in all its facets. I will discuss the most important canvases, explain their purpose and strengths, and provide theoretical excursions on important aspects of service...