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Everyone of you knows the dilemma we are confronted with almost every day: Business goals versus customer needs. We think we have to decide for one or the other or put one over the other. Lean Service Design categorically rejects...

In this post I would like to discuss another basic principle of LSD.Do you recognize the following situation? You come to a kick-off meeting and the CEO gives a monologue on how important the project is and that we absolutely...

To meet today's customer needs, we need to rapidly identify opportunities, generate ideas, test them and learn as much as possible. Eric Ries and Ash Maurya talk about continuous innovation and outline a lean process based on the three steps:...

Welcome to the start of our series, in which I want to introduce you to the Lean Service Design Framework in all its facets. I will discuss the most important canvases, explain their purpose and strengths, and provide theoretical excursions...

Lean Service Design is alive! This means that it's constantly improved. Thanks to many workshops, customer feedback and above all feedback from the Lean Service Design user community, we have made the Purpose Canvas even simpler and more comprehensible. The problem...