Elam, Autor auf Lean Service Design
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Nowadays all companies want or need to be innovative. At least that is what they believe or are told by business consultants. The role models are of course start-ups. That' s why large companies build themselves innovation labs, creative "speedboats" and even try their luck...

This canvas is the core of Lean Service Design. It’s used to answer the question of "why", the purpose of your project.The Purpose Canvas is divided into a business and a customer side and condenses the insights gained with the People Canvases. Various players are...

We are pleased to introduce you to the latest Lean Service Design Canvases. We have made some simplifications and improvements.With each workshop, LSD Sprint or service design project we learn more. We learn how we can make Lean Service Design even better so that you...

With today's post we start a series to introduce the five main canvases of Lean Service Design: People, Purpose, Opportunities, Ideas and Experiments. As shown in the post about the structure of LSD, a service design process should ideally start with questions about the people...

Everyone of you knows the dilemma we are confronted with almost every day: Business goals versus customer needs. We think we have to decide for one or the other or put one over the other. Lean Service Design categorically rejects that! Why? Let’s have a...

In this post I would like to discuss another basic principle of LSD.Do you recognize the following situation? You come to a kick-off meeting and the CEO gives a monologue on how important the project is and that we absolutely need an app. And suddenly...

To meet today's customer needs, we need to rapidly identify opportunities, generate ideas, test them and learn as much as possible. Eric Ries and Ash Maurya talk about continuous innovation and outline a lean process based on the three steps: Build, Measure and Learn.Lean Service...

Welcome to the start of our series, in which I want to introduce you to the Lean Service Design Framework in all its facets. I will discuss the most important canvases, explain their purpose and strengths, and provide theoretical excursions on important aspects of service...

Lean Service Design is alive! This means that it's constantly improved. Thanks to many workshops, customer feedback and above all feedback from the Lean Service Design user community, we have made the Purpose Canvas even simpler and more comprehensible. The problem with the goals and Pains In...