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Lean Service Design

A canvas based approach to a customer centered and business driven service design.

leanservicedesign_canvases_v9.2 (1)

LSD brings structure to service design.

Innovate faster and grow business.

Canvas Based

The LSD canvases guide you step by step through the innovation process always with the right focus and with tangible and comprehensible results. That's how you and your team learn quickly and make progress.

Lean & Fast

Lean Service Design makes you fast! No time consuming meetings, a minimum of documentation and a structure that keeps you and your team focused. That's the way to drive fast innovation!

5 Steps for Continuous Innovation

Real growth comes from continuous experimenting and learning. Lean Serviced Design is based on a simple 5 step continuous innovation process that help you and your team doing the right things the right way!

For Free

The Lean Service Design set of canvases is completely for free. We want as much people out there to use it. We are here to help you out whenever our experience and . knowledge is demanded.

For free

Download all canvases

Lean Service Design is based on a series of canvases that walk you and your team through the service design process. They are all available as PDF for free. Just download it and start creating successful services and products.

Lean Service Design (1)

In 5 simple steps

From purpose to experiment

Lean Service Design is based on lean principles. It helps you to sharpen the purpose of your project and identify opportunities. From there you and you team can generate ideas and translate them into concrete experiments.

Get more insights

Book a Training


Get hands-on with the creators to answer any questions. Go deeper into the methodology and learn by listening, doing and interacting.

Real cases

We will work on real cases to provide you the maximum of applicable takeaways. You will meet people from a variety of companies.

Get pro

Get what you need to teach the methodology to your organization or clients and learn ways to integrate it into your processes.

27. February 2020

Lean Service Design Training (German)

08:30 - 17:30, Atfront AG Zurich

26. March 2020

Lean Service Training (English)

08:30 - 17:30, Atfront AG Zurich

Get together with us

The Lean Service Design Sprint

Do you want to making fast progress with innovation and service design? Do an entire Lean Service Design cycle in only one week. Get together with the creators of LSD, create ideas and test them in a short time to get evidence which ideas are the most promising. Make it happen and get a quote now!

Others about Lean Service Design

User Statements

Marike Carstens

Director Digital Solutions & Chief Product Owner

Sonova AG, Switzerland

"We are using the Lean Service Design Framework with Atfront now for about two years. It always helps us to focus on the relevant questions throughout the whole project and to keep the interdisciplinary team aligned."

Andre de Goeij

Sr. Director, Product Managment and Strategic Initiatives

Unitron Global, Canada

"It was not the first time, I’ve used the methodology Atfront used, but I have to admit it was well run with input from different stakeholders and teams with member of different parts of the business. The biggest achievement was that the output was really a different take on the complete sales process and described a more consumer centric experience, this will help us to guide our initiatives in the near and longer term horizon."